Change of focus for IWantMyRocky.com

"Back in December, when IWantMyRocky.com debuted, John Ensslin, one of numerous Rocky Mountain News employees who helped launch the project, described the website as "more of a rally-the-troops kind of thing, where people can post their comments or even videos."

Although the site succeeded in that respect, the enthusiasm and camaraderie it helped foster wasn't enough to keep the Rocky in business. IWantMyRocky.com didn't vanish in tandem with the tabloid, though. Instead, remaining staffers used it as something of a prototype for INDenverTimes.com, an ambitious attempt to create an online newspaper supported by subscribers who ultimately failed to sign up in numbers large enough to make this dream come true -- at least thus far. And now, it's mutating again. According to Rocky and INDenverTimes vet Kim Humphreys, who's running IWantMyRocky in association with Mel Pomponio, one of her ex-Rocky colleagues, and Tracy Simmons, the Denver Newspaper Guild's former Rocky rep, IWantMyRocky is currently a nonprofit corporation in the midst of filing for federal tax-exempt status, with plans to combine media reportage and analysis with efforts to advocate for the struggling newspaper industry as a whole."